According to Alex Hormozi
Here's something that'll probably surprise you: while everyone's chasing the latest crypto trend or trying to become the next TikTok star, some of the smartest entrepreneurs I know are quietly building six-figure businesses with online communities.
I'm talking about regular people - not internet celebrities or marketing gurus - who are pulling in $1,360 per month on average, with some crushing $60K+ monthly. The crazy part? They're doing it by simply bringing together people who share common interests or problems.
Alex Hormozi has been breaking down exactly how this works, and honestly? The strategy is so straightforward that I'm kicking myself for not starting sooner.
Turn Your Struggles into Success
Here's where everyone gets stuck. They spend months researching the "perfect market" when the answer is staring them in the face.
Hormozi keeps it dead simple: find people who want to solve the same problems you do. That's it.
Learning to day trade? Join the club - thousands of others are fumbling through the same charts you are. Trying to flip houses? You're definitely not alone in that struggle. Even something like watercolor painting or ping pong has communities of people eager to get better.
The biggest businesses in history started with someone saying, "Man, I've been dealing with this problem forever. Let me figure it out and help others too."
This is the game-changer most people miss completely.
Path 1: You're Already the Expert If you know how to fix cars, trade stocks, or create killer marketing campaigns, you can position yourself as the go-to person from day one. Your knowledge becomes the main attraction.
Path 2: The Crowdsourcing Genius (My Personal Favorite) You become the connector, not the expert. You gather people trying to solve the same problem and let the group's collective intelligence do the heavy lifting.
Members research solutions, test strategies, share results, and everyone wins. But here's the secret sauce Hormozi revealed...
When you've got 500 or 1,000 people in your community, you can reach out to high-level experts who'd normally ignore you completely.
Picture this email: "Hey [Expert Name], I've got a community of 1,500 people learning day trading. Would you be open to doing a 30-minute Q&A with them?"
That expert who wouldn't return your personal email? They'll probably jump at the chance to reach 1,500 potential customers or followers.
Suddenly you're not some random person begging for free advice. You're offering valuable distribution to someone who wants to reach your audience.
The expert gets exposure, your community gets incredible value, and you look like the hero who made it all happen. Win-win-win.
One of the biggest mistakes I see is people agonizing over pricing from day one. Hormozi cuts through this completely.
Not confident you can deliver value yet? Start free. Already know you can help people? Go paid immediately.
But here's what makes Skool different - you're not locked into your decision. Start free, learn the ropes, deliver massive value, then flip to paid when you're confident.
It's like those upscale nightclubs. Early evening? Free entry to build the crowd. Once the party's rolling and everyone wants in? Now there's a cover charge.
When you switch from free to paid, everyone who joined during the free period stays free forever. This creates incredible loyalty and word-of-mouth marketing.
But here's Hormozi's pro tip: if you know you'll eventually charge, tell people upfront. Create urgency by letting them know this will be paid soon, but they're getting in free now.
Your time becomes valuable incredibly fast. When 100 people want access to you, you're suddenly in high demand.
But it goes deeper than just access to you. You become the broker for connections that wouldn't happen otherwise.
That master mechanic who ignores individual emails? He'll talk to your community of 2,000 car enthusiasts. That successful day trader who's too busy for one-on-one calls? She'll do a group Q&A for your trading community.
You're not just providing access to yourself - you're providing access to a network.
This is content that doesn't exist anywhere else. Could be your own knowledge, discoveries from community members, or exclusive interviews with experts you bring in.
The magic word here is "exclusive." People pay premium prices for what they can't get elsewhere.
Digital workshops, Q&A calls, mastermind sessions, even group hiking trips. Events create shared experiences that turn your community from strangers into friends.
The format doesn't matter. What matters is bringing people together around your shared interest or problem.
Hormozi references his "$100 Million Offers" value equation, and it's pure gold for community builders.
Your community becomes valuable when it helps people achieve their goals through:
Lower Risk: Show them how to avoid expensive mistakes Faster Results: Cut their learning curve from years to months
Less Effort: Make the journey easier and more enjoyable
Every expert interview, piece of content, and community event should hit at least one of these points. When you consistently deliver on this equation, price becomes a non-issue.
Let's talk money because that's why you're here.
Most Skool communities charge between $19-$299 monthly. But get this - the average paid community makes $1,360 per month. Not the superstars or top 1%. The average person.
Even better? One out of every two people who start a paid community on Skool makes money. Show me another business with 50% success rates.
Want $10,000 monthly? Here are your options:
1,000 members × $10 = $10,000
334 members × $30 = $10,020
100 members × $100 = $10,000
34 members × $300 = $10,200
Choose your path based on your target audience. Teaching business strategy to executives? Go premium. Running a hobby community? Play the volume game.
No audience? They show you how to find members from Skool's millions of existing users.
No expertise? The crowdsourcing model works even better.
No tech skills? If you can watch YouTube, you can run a Skool community.
No payment processing headaches? All built in.
Build one of the top 10 communities and you're flying to Vegas to meet Hormozi and other successful creators. Don't hit top 10 the first month? Keep competing until you do.
It's like having a built-in motivation system pushing you toward success.
Traditional education can't keep up with how fast business changes. People need practical knowledge from people actually doing what they teach.
Social media is becoming more impersonal and algorithm-driven. People crave real community and genuine connections.
The creator economy is exploding, but most platforms take huge cuts. Skool lets creators keep the vast majority of their revenue.
Right now, you can still get in early. As more people discover Skool's potential, competition will increase and standing out becomes harder.
But today? You've got a legitimate first-mover advantage in what could be the most profitable business model of the decade.
Sure, Hormozi mentions the bookkeeper making $62,000 monthly and the investment coach earning $41,000. Those numbers are incredible.
But what about Kyle? He never won the games, never hit the top 10, but built a community generating $4,600 monthly recurring revenue. That's life-changing money for most people, and it's completely realistic.
These aren't unicorn stories. They're proof that regular people can build extraordinary businesses with the right platform and strategy.
What problem are you trying to solve in your own life right now? That's your community topic. Don't overthink this.
Expert or crowdsourcing? Free or paid? Make the decision and move forward.
Skool makes this incredibly simple. You'll be shocked how fast you can get up and running.
Use Skool's discovery features. Start inviting people who share your interests.
Whether it's your knowledge or connecting members with experts, focus ruthlessly on value.
If you started free, this is when you evaluate making the switch to paid.
Let's be honest about the risks. You might spend a few months building something that doesn't take off immediately. You might struggle to find your voice or attract the right people at first.
But what's your alternative? Staying exactly where you are while watching others build the businesses you wish you had?
Worst case scenario: you learn valuable skills, build relationships, and gain experience for your next venture.
Best case scenario: you build a thriving community generating consistent monthly income for years.
With Skool's money-back guarantee and 14-day free trial, you're risking almost nothing while potentially gaining everything.
We're witnessing the biggest shift in online business since social media started. The old model of building massive audiences and praying for viral content is dying.
The new model? Smaller, engaged communities of people who actually pay for real value.
Hormozi showed us the blueprint. The platform exists. The market is hungry.
The only question left is whether you'll be part of this revolution or watch it happen from the sidelines.
The window won't stay open forever. Every day more people discover Skool's potential, making it harder to stand out.
But right now, in 2025, you have a legitimate opportunity to build something that could change your financial future.
Your expertise matters. Your perspective is unique. Your community is waiting for someone exactly like you to bring them together.
Ready to start building your Skool community? Click here for your free 14-day trial
Remember: one out of two people who start a paid Skool community make money, averaging $1,360 monthly. Those are better odds than almost any traditional business.
The only guarantee in life is that if you don't take the shot, nothing changes.
Your community empire starts with a single click. What are you waiting for?
Michelle- Hustles Blog
Disclosure:
I want to be completely transparent with you - some of the links in this article are affiliate links. This means if you decide to sign up for Skool through my link, I'll earn a small commission at no extra cost to you.
Here's the thing: I genuinely believe in what I'm sharing here. I wouldn't recommend Skool if I didn't think it could help you build something amazing. The strategies and numbers I've discussed are real, and the opportunity is legitimate whether you use my link or not.
My goal is to provide you with valuable insights that can help you succeed. If you find this article helpful and decide to give Skool a try, using my affiliate link is a great way to support the content I create while you explore this business opportunity.
Of course, you're always free to visit Skool directly if you prefer. What matters most to me is that you take action on building the community business you've been thinking about.
Thanks for reading, and I appreciate your trust!